B2B appointment setting · UK and US campaigns

B2B appointment setting built around your ideal customer profile.

Cupids Network runs managed appointment-setting campaigns for B2B sales teams targeting the UK and US. We agree the companies, decision-makers and qualification rules first, then coordinate dedicated SDR capacity, campaign data, phone outreach, email and LinkedIn-assisted follow-up, meeting booking and campaign review. Your proposal defines the exact scope before activity begins.

Agreed qualification

Define who qualifies, what the meeting must cover, which roles matter and which accounts or situations are excluded.

Research before outreach

Build campaign-ready company and contact data around the approved ICP rather than treating raw list volume as the outcome.

Coordinated outreach

Use calling with email and LinkedIn-assisted follow-up where the campaign, provider terms and platform permissions support it.

Visible handover

Keep appointment context, activity, follow-up and campaign feedback connected to the agreed CRM and reporting workflow.

Campaign design

Start with the meeting your sales team will actually accept.

Appointment setting works when the qualification bar is explicit. We map the ICP, company exclusions, decision-maker roles, relevance signals, opening message, qualification questions and handover requirements before outreach starts.

  • Target sectors, company sizes and geographies
  • Relevant job titles and buying roles
  • Qualification questions and disqualifiers
  • Calendar, handover and rescheduling rules

Prospecting

Research, calling and follow-up in one campaign.

The campaign can combine prospect research, phone outreach, email and LinkedIn-assisted follow-up. The exact sequence is agreed around the audience and the tools and providers approved for the campaign.

  • ICP-based prospect data and list preparation
  • Call scripts and objection handling
  • Email and LinkedIn-assisted follow-up
  • Callbacks, next actions and meeting booking

People + management

Dedicated SDR capacity with an operating layer around it.

The rep needs more than a list and a target. Campaign onboarding, talk tracks, workflow setup, activity visibility, call and message review, coaching and escalation should be agreed as part of the delivery model.

  • Campaign onboarding and talk-track preparation
  • Dedicated SDR capacity under the agreed scope
  • Activity and quality review
  • Pipeline feedback and campaign iteration

Pricing + expectations

Know what the monthly fee covers before launch.

Standard managed SDR capacity starts from £1,250 per SDR per month. Standard campaign prospect data is included in the agreed scope; specialist datasets, unusual volume or more experienced SDR profiles may cost more. Carrier minutes and number charges are estimated separately. Eligible campaigns can include a contractual guarantee of 10 qualified appointments during 30 days of outbound activity, with the exact qualification and remedy terms written into the signed proposal. No revenue or closed-sale result is guaranteed.

  • Published starting point: £1,250 per SDR per month
  • Standard campaign data included in the agreed scope
  • Carrier usage shown separately
  • Guarantee eligibility and appointment rules documented before payment

Full service

Managed outbound

See how people, data, Cupid software and campaign management fit together.

Explore managed outbound

People only

Dedicated SDR capacity

Explore SDR recruitment and capacity when you want to retain more campaign management internally.

Explore SDR capacity

Questions

Make the buying decision with the operating model clear.

What does Cupids Network appointment setting include?

The agreed campaign can include ICP definition, prospect research, campaign data, calling, email and LinkedIn-assisted follow-up, qualification, calendar booking, CRM activity and campaign review. The signed proposal lists the exact channels, responsibilities and deliverables.

Do you guarantee a fixed number of appointments?

Eligible campaigns can include a contractual guarantee of 10 qualified appointments during 30 days of outbound activity. Data preparation, training and client approvals happen before that activity period. The signed proposal defines the ICP, qualification rules, attendance and rescheduling terms, exclusions, client responsibilities and the refund or additional-activity remedy. No sales or revenue outcome is guaranteed.

How do you decide whether an appointment is qualified?

Before launch, we agree the target company profile, relevant roles, exclusions, qualification questions and what makes a meeting acceptable. The proposal records those criteria so bookings are assessed against the same standard.

Which outreach channels do you use?

Campaigns can combine phone outreach with email and LinkedIn-assisted follow-up. The channel mix depends on the target market, data, provider rules, platform permissions and the campaign's approved operating plan.

How much does appointment setting cost?

Standard managed SDR capacity starts from £1,250 per SDR per month. Specialist data requirements, higher data volume or a more experienced SDR profile can change the final scope. Carrier usage and number charges are estimated separately according to the connected provider and destination mix.

Can you run campaigns for UK and US buyers?

We can scope campaigns targeting the United Kingdom and United States. Launch depends on campaign fit, data availability, carrier coverage, provider terms and the legal requirements that apply to the intended activity.

Who controls campaign data and reporting?

The proposal and applicable data-processing terms should state permitted use, access, export, retention and deletion. We define the reporting, CRM visibility and call-recording access available for the selected operating model before launch.

People · Data · Technology · Infrastructure

Build the outbound operation around the process you actually run.

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