CUPIDSNETWORK

Magic Enrich

Enrich what is missing. Keep what you already paid for.

Magic Enrich is the buyer-facing name for Cupid's enrichment workflow: reveal missing business contact data on prospects you deliberately choose, then keep usable results on the CRM record so the next campaign can start with what your workspace already knows.

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Enrich selected prospects

Use enrichment on the people you deliberately choose instead of spending credits across an entire list by default.

Reuse existing usable data

Cupid's Data & Leads workflow can exclude existing CRM contacts from net-new discovery, helping teams avoid treating known people as brand-new prospects.

Keep enrichment on the CRM record

Phone, email and company context can remain attached to the canonical contact so later campaigns inherit useful history.

Move enriched leads into campaigns

Prospect lists, CRM records and campaign workflows live in the same operating environment.

Enrichment

Reveal contact data when the workflow needs it

Cupid's Data & Leads workspace includes a dedicated enrichment mode for selected people and supports email, mobile or combined enrichment modes.

  • Email enrichment mode
  • Mobile enrichment mode
  • Combined enrichment mode
  • Selected-prospect workflow

Data economics

Stop buying the same prospect twice

The larger value is the CRM memory around enrichment. When usable contact data already exists, Cupid can keep that context instead of forcing another enrichment step just because the lead joined a new campaign.

  • Existing CRM exclusion during discovery
  • Canonical contact records
  • Cross-campaign history
  • Duplicate-aware list workflows

Data operations

Discovery, enrichment and lists in one workspace

Find people or companies, inspect provider status, enrich selected records, create reusable lists and send them into campaigns without exporting the workflow between tools.

  • People and company discovery
  • Hiring signals
  • Reusable lists
  • Campaign handoff

Buyer value

Why teams consolidate this into Cupid

CRM dialer

Enriched records feed the same CRM used for calling, outcomes, meetings and follow-up.

See CRM dialer

Sales CRM

Keep enrichment results with the contact, company, campaign and pipeline history.

Explore CRM

Pro plan

Cupid Pro is the plan that adds Data & Leads intelligence, prospect discovery and live enrichment orchestration.

See Pro pricing

Responsible outbound

Enrichment availability and returned fields depend on configured data providers, source coverage, data quality and the customer's right to use the data. Cupid should be used with the notices, lawful basis, retention and opt-out processes required for the markets involved.

Review trust controls

Questions

Make the buying decision with the operating model clear.

What is Magic Enrich?

Magic Enrich is Cupid's enrichment workflow for revealing missing business contact data on selected prospects and keeping useful results on the CRM record.

Does Cupid enrich every record automatically?

The current Data & Leads interface is designed around deliberate selection and enrichment modes rather than blindly enriching every result by default.

Can Cupid avoid enriching contacts already in my CRM?

Cupid's discovery workflow includes an exclude-existing CRM option, and the platform is designed to retain usable contact data across campaigns so teams can reduce unnecessary repeat enrichment.

Which enrichment providers are used?

Cupid supports provider orchestration and currently includes provider paths such as BetterContact within the Data & Leads architecture. Availability can vary by workspace and configuration.

People. Data. Technology. Infrastructure.

Build the outbound operation you actually need.

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